Learn how to create your brand, develop your overall business strategy, build your marketing plan, create a remarkable experience for your customers, increase your sales, grow a successful business and achieve your goals.

My name is Ivor Bates and over the past 20 years I have successfully built multiple businesses and an overseas non-government organisation to help disabled orphan children in Bulgaria. My passion for building businesses and my love for guiding people to their true potential is the key to my success. Today, along with my wife Petya and our team, I run The Coffee Cup Agency.

Guided by my relentless desire to exceed all expectations, I will help you to drive success through knowledge and innovation, utilising every opportunity to reinvest in the excellence of your business.

I would like to share with you the knowledge which has helped me to succeed in business and together, as a team, I believe that we can build your brand, develop your strategy and successfully grow your business.

For over 20 years, I have been a software developer and business analyst. In 2001, before I started my first company I had already worked with over 500 small and large companies throughout Europe including Manchester Utd F.C, Arsenal F.C, Tottenham Hotspur F.C, West Ham Utd F.C, IBM, Xerox, Lego, Ford, Vodaphone, Natwest, Barclays and HSBC, the list goes on and on....

During that time, I had the privilege of being able to see how they ran their internal operations. The small and large companies which ran successfully all did one thing in common, they systematised everything so that it all ran smoothly.

In 2001, I started my first technology company and within two years I had successfully grown the business to over fourteen thousand clients through company acquisitions. That company went on to become one of the first companies to deliver remote desktop working with 3G. I later sold that business and moved into property which remains one of my businesses today.

Whether your business is online or in person there is only one thing that really matters if you want to succeed. Your customers must be your number one priority. Happy customers will return time and time again and they will recommend your products and services. You do not want unhappy customers, although it will happen, and when it does you will have the right systems in place to ensure that you are able to make them happy again.

Become a leader and learn not to follow the crowd. Innovation is the key to success

If you truly want to succeed in business then you need to know what the next trend is going to be, where the next big thing is going to happen and YOU need to be the innovator.

To be a leader in your field you need to understand what people want, what they are looking for and where YOUR market can take them. Together, with our coaching sessions you will learn how to create your brand, develop your business strategy, understand your customers and quickly spot their buying signals. You will learn how to manage your time, leverage your skills, communicate with customers, target your marketing, close more deals and increase your sales.

By implementing systems and strategies to ensure that your business runs smoothly, you will ensure that you deliver excellent customer service and you will grow the business that you have always dreamed of.

One thing that should never be overlooked when building a successful business is the exit strategy plan which should be put into place early on. The exit strategy plan will allow you to easily sell or pass on your business if and when the time comes.

From both me and my team here at The Coffee Cup Business Coaching, we look forward to working with you and helping you to make your business a huge success and your customers HAPPY!